Broadcasting & Cable News

Ultra Luna Premieres a Russian-Ukrainian Melodramatic TV Series on March

March 22, 2020

West Palm Beach, FL – March 19, 2020 – Ultra Luna, the HD entertainment channel that features the most popular series, narconovelas, and telenovelas catering to the Latina audience, premieres House With Lilies, the Russian-Ukrainian melodramatic TV saga of a war hero and his family from ...

‘Mira, Royal Detective’ Premieres on Disney Junior March 20

March 22, 2020

Mira, Royal Detective gets going on Disney Junior March 20. Set in an Indian-inspired land of Jalpur, the animated series follows resourceful Mira, a commoner who is appointed to the role of royal detective by the queen and travels throughout her kingdom to help royals and commoners alike. Leela ...

Comscore Helping Advertisers Weigh Running in Virus Content

March 22, 2020

Comscore said its brand safety tools have added a segment that will screen content to protect brands from unwanted associations with the COVID-19 crisis. Over the past week 22% to 30% of ad impressions were running alongside content that contains themes related to the Coronavirus and related ...

ViralGains’ VoiceAlike Adds AI to Scale Viewer Feedback

March 22, 2020

ViralGains, which measures consumer sentiment by soliciting viewer reactions during commercial messages, is launching a new product that uses artificial intelligence to build and target scaled audience groups likely to have similar responses. The new product is called VoiceAlike and ViralGains CEO ...

MFM to Host March Virtual Lunch and Learn covering “21st Century Employment Law Challenges”

March 22, 2020

March 19, 2020 – Media Financial Management Association’s (MFM’s) March Lunch & Learn, 21st Century Employment Law Challenges will be held on Tuesday, March 24. Presenting the online session will be Russell Jones, shareholder, Littler Mendelson. The hourlong webinar will begin at 1:00 pm ET. ...

ESPN2 Bringing Back ‘The Ocho’ on March 22

March 22, 2020

ESPN said it was bringing back “The Ocho,” a brand that started in fiction but has become an occasional home to seldom seen sports. With big-time live sports sidelines by the Coronavirus crisis, ESPN has scrambled to re-program its channels. On March 22, ESPN2 will be taken over by The Ocho brand ...

NBCU Opens Online Hub to Give Sponsors Information

March 22, 2020

NBCUniversal’s ad sales organization has developed a new hub to stay connected with media buyers and clients amid the Coronavirus crisis. The hub provides access to announcements from Comcast and NBCU, support for the company’s business partners, virtual meetings, marketplace insights and updates, ...

Hallmark Offers ‘We Need a Little Christmas’ Marathon March 20-22

March 22, 2020

Given our tough times, Hallmark Channel hosts a “We Need a Little Christmas” marathon March 20-22. The special will feature “Countdown to Christmas” movies. Christmas is scheduled for Dec. 25. Stars in the movies include Candace Cameron Bure, Lacey Chabert, Holly Robinson Peete and Danica ...

Comcast Integrates Hulu Into Flex, X1 Platforms

March 22, 2020

Comcast said that it has integrated the Hulu streaming service into its Xfinity Flex and X1 video platforms. The move was part of the agreement last year for Comcast to sell its stake in Hulu to The Walt Disney Co. Effective immediately, Flex and X1 customers who sign up or log into Hulu will be ...