Broadcasting & Cable News

Mike Yaffe Joins Joseph Electronics as Western Region Sales Engineer

March 29, 2020

NILES, Ill. — March 26, 2020 — Joseph Electronics (JE), the premier one-stop shop for the broadcast industry and provider of fiber termination and custom fiber solutions, today announced the appointment of Mike Yaffe as Western region sales engineer. Yaffe will work closely with contractors, ...

Sen. Klobuchar's Husband Out of Hospital

March 29, 2020

Sen. Amy Klobuchar (D-Minn.) signaled her husband, John Bessler, is back at home and on the mend after being hospitalized for COVID-19. “Thanks to all who sent kind words and prayers for my husband John. He has coronavirus and has been in the hospital for pneumonia and low oxygen," she said in a ...

TV Usage Climbs 18% as Virus Keeps People Home

March 29, 2020

Total TV usage was up 18% for the week of March 16 compared to the previous week, according to new figures from Nielsen. TV viewing has been soaring as people are urged to stay indoors in order to prevent the spread of the coronavirus. Viewing among teens (12- to 17-year-olds) was up 43%, Nielsen ...

Magna Forecasts 13% Drop in National TV Ad Spending

March 29, 2020

National television ad revenue will drop 13% this year, hurt by the coronavirus crisis, according to a newly revised forecast from Magna Global, a huge media buyer. Including digital ad sales slightly improves the picture for broadcasters, Magna said. For 2021, Magna expects national TV ad revenue ...

NAB's Smith: Virus Puts Broadcasters on Crisis Footing

March 29, 2020

National Association of Broadcasters president Gordon Smith said that while advertising has been drying up, the cost of remaining on the air and being first informers in the time of coronavirus has not, meaning his industry faces a crisis as well. In an interview for Westwood One's ...

The CW Shares Start Dates for ‘In the Dark’ and ‘DC’s Stargirl’

March 29, 2020

The CW shared spring premiere dates, which sees season two of In the Dark debut April 16 and DC’s Stargirl premiere May 19. Perry Mattfeld stars in In the Dark. She plays Murphy, a messy 20-something who struggles with love, alcohol and blindness. CBS Television Studios and Warner Bros. Television, ...

Digital Video Posts More Gains During Virus Crisis

March 29, 2020

Viewing of digital video continues to rise and some advertisers are taking advantage of the increase in available inventory. SpotX reports that for the week of March 19, there was a 16% increase in video ad inventory, compared to the prior week. As a result of the increase in viewing over-the-top ...

National TV Ad Spending Grew 4.2% in February: SMI

March 29, 2020

The national television advertising business was strong in February, before the Coronavirus crisis gripped the country. According to new data from Standard Media Index, national TV spending rose 4.2% in February from a year ago, with broadcast up 6.1% and cable gaining 2.8%. Spending in scatter was ...

Trump Campaign Tells TV Stations to Pull PAC Ad

March 29, 2020

President Donald Trump's reelection campaign has told TV stations to stop running and ad from Priorities USA (PUSA) Action Fund, a Democratic Super PAC, or their licenses could be at risk. Priorities USA chairman Guy Cecil tweeted that the cease-and-desist letter about its ad was a big boon to his ...