Broadcasting & Cable News

Prabhu TV choose Appear for their expansion of OTT and DVB-T2 services in Nepal

June 16, 2019

CommunicAsia stand 1M2-01, Singapore – Appear TV announce another win in Nepal for Prabhu TV's expansion of OTT and DVB-T2 services. Since their launch in 2017, Prabhu TV has successfully deployed DVB-T2 and OTT services in Kathmandu, Pokhara, Chitwan and Sunsari. Building on the success, Prabhu TV ...

Samsung Ads Using Moat to Measure Viewability

June 16, 2019

Samsung Ads has made a deal to use Moat’s viewability and invalid traffic measurement systems to give advertisers a better picture of how their commercials are being delivered over-the-top to connected TVs. The Moat information is delivered through integrating the Oracle Data Cloud into the Samsung ...

NBCU Pushes Creativity at Cannes Ad Festival

June 16, 2019

After pushing data and technology as ways to improve TV commercials, NBCUniversal is going to the Cannes advertising festival extolling the virtues of creativity. “No algorithm out there can replace creativity,” said Josh Feldman executive VP, head of marketing and advertising creative at NBCU. ...

SpotX’s Abbatiello Jumps to Tech Firm Beachfront

June 16, 2019

Beachfront, a programmatic video technology company, said it hired former SpotX executive Ben Abbatiello as VP of advanced TV. Abbatiello will work out of Beachfront’s year-old New York headquarters and will head the company’s business development initiatives and develop partnerships with ...

Pluto TV Launches on Comcast’s X1 Platform

June 16, 2019

Viacom’s free streaming service Pluto TV said it is being launched Thursday on Comcast’s Xfinity X1 platform, which reaches millions of cable subscribers. Pluto was already available to Comcast’s broadband subscribers via its Xfinity Flex video product. “The launch of Pluto TV on Xfinity X1 is a ...

Wicker Introduces Broadband Data Act

June 16, 2019

Sen. Roger Wicker (R-Miss.), chairman of the Senate Commerce Committee, has introduced the Broadband DATA (Deployment Accuracy and Technological Availability) Act, as the chairman signaled at an FCC oversight hearing. Virtually everyone on both sides of the aisle and at the FCC concede the ...

Huawei Continues to Push Back on FCC USF Tech Ban

June 16, 2019

Huawei, perhaps buoyed by Trump Administration reported easing-up on potential sanctions on the Chinese telecom, has "supplemented the record" in its fight against an FCC proposal banning telecoms with "suspect" tech from broadband deployment subsidies in the Universal Service Fund (USF) program. ...

Pew: Mobile Broadband Users Double Since 2013

June 16, 2019

The percentage of respondents who said their primary online access devices is mobile has effectively doubled since 2013, and many of those are using mobile as a substitute, rather than a complement, to wired broadband service. That is according to a new Pew Research Center study, which found that ...

Fox Corporation and Leading Agencies Join Project OAR to Provide Buy-Side & Sell-Side Guidance for New Addressable TV Standard

June 16, 2019

Project OAR announced that Fox Corporation has joined the ranks of America's top media companies as a member of the addressable TV advertising consortium. In addition, Project OAR and its members have announced the formation of an Agency Advisory Committee with participation pledges from Publicis ...