Broadcasting & Cable News

Primetime Ratings: ABC Wins With Growing ‘Grey’s’

March 08, 2020

ABC won Thursday prime, with Grey’s Anatomy leading the Alphabets to a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share. That topped CBS’s 0.7/4. ABC had Station 19 at a flat 1.0 and Grey’s shot up 18% to 1.3. A Million Little Things got a level 0.6. On CBS it was Young Sheldon at ...

6 Questions for GLAAD CCO Rich Ferraro

March 08, 2020

Former MTV Networks executive Rich Ferraro is the chief communications officer of GLAAD (formerly Gay and Lesbian Alliance Against Defamation), the organization devoted to countering discrimination against lesbian, gay, bisexual, transgender and questioning (LGBTQ) individuals in the media and ...

Advanced Advertising Panel To Look at ROI Guarantees

March 08, 2020

For years, it was taken on faith that television advertising worked. It drove viewers to auto showrooms, opened movies and made products fly off the shelf. Now in the digital era, faith has been replaced by data and TV networks are generating proof of the effectiveness of commercials and using ...

Amazon Bringing Back ‘The Kids in the Hall’

March 08, 2020

Amazon Prime is bringing back The Kids in the Hall, the Canadian sketch comedy show that aired on HBO and then CBS from 1989 to 1995. Dave Foley, Kevin McDonald, Bruce McCulloch, Mark McKinney and Scott Thompson were in the cast. All are returning for the reboot, which will have eight episodes. ...

NBC Sports Has Six Nations Rugby March 7-8

March 08, 2020

Six Nations rugby continues the weekend of March 7-8. England plays Wales in London starting at 11:45 a.m. ET March 7, the match will air live on streaming service NBC Sports Gold, and on 3 p.m. on NBCSN. A day later, it’s Scotland versus France in Edinburgh, kicking off Sunday at 11 a.m. on NBC ...

SXSW Canceled Amid Coronavirus Concerns

March 08, 2020

The City of Austin has canceled music and tech festival South by Southwest over coronavirus concerns, event organizers announced Friday. "We are devastated to share this news with you," organizers said in a statement. "'The show must go on' is in our DNA, and this is the first time in 34 years that ...

Univision Turns a Profit During Fourth Quarter

March 01, 2020

Univision Communications swung to a profit in the fourth quarter. An investment group led by former Viacom CFO Wade Davis this week agreed to buy a majority stake in the Spanish-language media company, which has been pressured by debt since it was taken private.. Univision’s net income was $94.4 ...

Telaria Offers Culture-Based Segments from Translation Data

March 01, 2020

Programmatic software company Telaria said it is using data from Translation Enterprises to create audience based segments based on contemporary culture. The arrangement will allow advertisers to target messages to respective consumers based on consumers’ preferences in music, sports, fashion and ...

Clients Prefer to Buy OTT Ads From Digital Vendors

March 01, 2020

The rush of ad supported streaming services being snapped up by big media companies isn’t necessarily good news for marketers and media buyers. In a new survey by Advertiser Perceptions, brands and buyers said that with traditional TV losing viewers and reach, they prefer buying their digital video ...