Broadcasting & Cable News

Direct-to-Consumer Brands Spent $2.3B on TV in 2019

November 03, 2019

Direct-to-consumer brands--digital-first marketers--have spent $2.3 billion on television advertising so far this year, according to a new report from iSpot.TV. The DTC brands have become prime targets for network ad sales teams because many have become big buyers of TV time. Most of these brands ...

Beachfront Boosts Focus on Demand-Side Business

November 03, 2019

Video ad management platform Beachfront is making moves to strengthen the service the demand side of its business provides to media buyers and advertisers. The company has hired David Clutter, most recently VP of national strategic agency and programmatic partnerships at PlaceIQ, as its first head ...

Pure Leaf Tea Offering Fans Tickets to Sold-Out BravoCon

November 03, 2019

Pure Leaf iced tea is sponsoring a sweepstakes in which fans can win tickets to the sold out BravoCon. Pure Leaf is an apt sponsor for Bravo because its stars frequently use expressions like “spill the tea” when they want to share juicy pieces of gossip. Fans can enter the sweepstakes by following ...

ABC Links Shows With Custom Creative for Google’s Pixel 4

November 03, 2019

ABC has started running a series of custom spots for the Pixel 4 phone’s new Google Assistant. Working with Google, ABC has created custom content that takes plot points from its series and shows how Google Assistant could have helped the characters. TV networks have been beefing up their creative ...

EditShare Advanced Security Capabilities Safeguard Trailerhaus Valuable Feature Film Content

November 03, 2019

Boston, MA, USA — October 31, 2019 — EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announced today that Germany’s leading editorial creative facility, Trailerhaus, has revamped its media management ...

FCC Expands California Wildfire-Related Disaster Reporting Request

November 03, 2019

The FCC has extended its disaster reporting requests to an additional three dozen California counties. At the request of the FCC's Homeland Security Bureau, the commission on Oct. 24 activated its voluntary Disaster Information Reporting System (DIRS) for communication outages related to the ...

Facilis Keeps Running Man On Track

November 03, 2019

HUDSON, MA (October 31, 2019) – Facilis, a leading international supplier of cost-effective, high performance shared storage solutions for collaborative media production networks, today announced that Running Man, a boutique post-production company in New York City, has invested in a new shared ...

First Baptist Dallas Implements DPA Subminis For TV Broadcasts and Worldwide Streaming

November 03, 2019

DALLAS, OCTOBER 30, 2019 – Through broadcast and online digital channels, First Baptist Dallas’ reach expands beyond its in-house attendance. With a following that spans tens of thousands of worshippers, the megachurch takes its audio and video capabilities very seriously, looking to Lead Audio ...

Beachfront Announces New Head of Demand David Clutter

November 03, 2019

NEW YORK -- October 31, 2019 -- Beachfront, a video ad management platform at the convergence of digital and TV, announced today the hire of David Clutter to serve as the company’s first-ever Head of Demand. Clutter will lead Beachfront’s growing advertiser-facing business, which is focusing on ...