In a few short days, the 2020 Oscar season will blessedly come to a close with the awarding of, yes, the Academy Awards, concluding a pummeling gauntlet of lesser awards shows, events, receptions and screenings that kicked into gear way back around Labor Day. But for Netflix, Amazon Prime Video ...
Next TV: With Netflix spending a reported $70 million on promotional support for its 24 Academy Award nominations, the campaigns now go year-around
In a few short days, the 2020 Oscar season will blessedly come to a close with the awarding of, yes, the Academy Awards, concluding a pummeling gauntlet of lesser awards shows, events, receptions and screenings that kicked into gear way back around Labor Day.
But for Netflix, Amazon Prime Video and the rest of the streaming services that have weaponized the awards process for their own marketing purposes, there’s not much rest ahead, no matter how draining the past few months have been.
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