Daytime strip from Jay McGraw and starring Vivica A. Fox premieres Sept. 10

CBS Television Distribution’s Face the Truth, starring Vivica A. Fox and produced by Jay McGraw’s Stage 29 Productions, will premiere Sept. 10, said CTD, which also released the first trailer (below) on Wednesday.

The show — which aims to “bridge the gap between quality television and the exploitative voyeuristic television that people are stuck with now,” according to McGraw’s father, Dr. Phil McGraw — will air on CBS owned stations in 10 major markets, including New York and Los Angeles. It’s also been picked up by stations owned by Cox Television, Meredith, Graham Media, Hearst Television and Weigel Broadcasting.

Host Fox will lead a so-called “Truth Team” that includes model, life coach and single mom Rosie Mercado, lawyer and advocate Areva Martin, psychologist Dr. Judy Ho and Judge Mary Chrzanowski, aka “Scary Mary.” During the development phase, the panel also included Bar Rescue host Jon Taffer, but he is no longer involved, said a CTD spokeswoman.

In each episode, real people will present their problems to the panel, who will then offer their opinions, occasionally enlisting the help of private investigator and surveillance expert Bradley Pfanner. Once the studio and at-home audiences have heard the whole story, they can vote on who is right and who is wrong.

Face the Truth is executive produced by Jay and Phil McGraw as well as Carla Pennington and Patricia Ciano, with Ciano serving as showrunner.