Advertisers and ad-tech companies support effort

NBCUniversal on Friday launched a new "The More You Know" public service ad campaign aimed at informing people about how to deal with the COVID-19 crisis and reduce their risk of catching and spreading the virus.

The company said it is producing a dozen ads featuring dozens of people who appear on its networks.

On Thursday, NBCU CEO Jeff Shell disclosed that he had tested positive for the Coronavirus.

The campaign is being supported by many of NBCU’s advertisers and ad-tech providers including Acxiom; Cadent; Canoe; Crossix; Epsilon; Experian; Facebook; Panera Bread; ShareThis; Snap Inc; The Trade Desk; T.J.Maxx, Marshalls and HomeGoods; and Vizio-Inscape. The have donated commercial airtime, service fees, data and/or distribution on their own platforms to run the NBCUniversal-created Ad Council PSAs.

Talent participating in the campaign include: Victoria Arlen, María Celeste Arrarás, Brie Bella & Nikki Bella, Stephen "tWitch" Boss, Gizelle Bryant, Andrés Cantor, Kelly Clarkson, Andy Cohen, Cris Collinsworth, Terry Crews, Ted Danson & Mary Steenburgen, Kate del Castillo, José Díaz-Balart, Reza Farahan, Ben Feldman, Erika Girardi, Melissa Gorga, Savannah Guthrie, Zuri Hall, Bob Harper, Lester Holt, Matt Iseman, Nick Jonas, Hoda Kotb, Marcus Lemonis, Erin Lim, Mario Lopez, Jane Lynch, Rachel Maddow, Dorinda Medley, Craig Melvin, Chrissy Metz, Becky Quick, Carl Quintanilla, Retta, Kyle Richards, Al Roker, Stephanie Ruhle, Tom Schwartz & Katie Maloney-Schwartz, Savannah Sellers, Christian Slater, Chris Sullivan, Michele Tafoya, Mike Tirico, Carmen Villalobos, Melissa Villaseñor, Brian Williams, and Captain Sandy Yawn.