‘The Information’ reports the conglomerate is also considering a $4.99-a-month price point for version with limited ads

NBCUniversal is considering a $10-a-month subscription price for an ad-free version of its upcoming streaming service, Peacock.

According to paywalled news site The Information, NBCU’s top digital brass is also considering a $4.99-a-month version that would carry a limited amount of advertising.

It’s unclear as to whether Comcast and Sky pay TV subscribers would be subject to these fees.

Related: Jeff Shell to Take Helm of NBCUniversal in January

NBCU is set to unveil key details about Peacock at a New York investor event on Jan. 16.

The reported pricing strategy would be similar to CBS All Access, which charges subscribers $5.99 for an iteration of the SVOD service with limited ads, and $9.99 for a version with no advertising. Hulu, which is now controlled by ABC parent Disney, also costs $5.99 for an ad-supported version, and $11.99 for an ad-free service rendering.

NBCU is planning to launch Peacock in April.