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Ad-ID, Advertising Research Foundation, Coalition for Innovative Media Measurement and Kantar have formed an initiative to standardize advertising metadata. The Ad Metadata Standardization Initiative was unveiled at CIMM’s 9th Annual Cross-Platform Video Measurement and Data Summit Thursday. The ...
Read more: Initiative Seeks Standard For Advertising Metadata
Verizon and Google have joined Cadillac and Roley as ‘Proud’ sponsors of ABC’s broadcast of the Academy Awards on Sunday. Behind the Super Bowl, ad prices for the Oscars are among the highest on TV, with 30-second spots going for as much as $2.8 million, up from last year, according to sources. ...
Read more: Verizon, Rolex, Cadillac, Google To Be ‘Proud’ Oscar Sponsors
Sprockit, the global marketplace connecting the world's top market-proven startups and Fortune 500 companies in media, entertainment and technology, today announced the first round of companies that will participate at the 2020 NAB Show, held April 18-22 in Las Vegas.
Read more: Sprockit Announces First Round of Startups Participating at the 2020 NAB Show