WASHINGTON, D.C. -- Television and radio broadcasters are utilizing new digital strategies to execute campaigns across multiple platforms, engage viewers and generate new revenue. Next week at NAB Show in Las Vegas, two conference programs will address this evolution: Digital Think Tank for television on Tuesday, April 8 and the Digital Strategies Exchange for Radio on Wednesday, April 9, both part of the Broadcast Management Conference.

WASHINGTON, D.C. -- The National Association of Broadcasters announced today that local radio and TV stations across America have donated airtime valued at over $40.8 million (up from $35.5 million in February) for NAB's "OK2TALK" mental health public service announcement campaign. This includes more than 322,908 TV and radio airings.