Press Archive
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- WVBA SALES SEMINAR FEATURING: PAUL JACOBS OF JACOB MEDIA STRATEGIES
- Recap of 2016 WVBA Gubernatorial Debate
- WVBA 2016 Gubernatorial Debate
Programmatic software company Telaria said it is using data from Translation Enterprises to create audience based segments based on contemporary culture. The arrangement will allow advertisers to target messages to respective consumers based on consumers’ preferences in music, sports, fashion and ...
Read more: Telaria Offers Culture-Based Segments from Translation Data
The rush of ad supported streaming services being snapped up by big media companies isn’t necessarily good news for marketers and media buyers. In a new survey by Advertiser Perceptions, brands and buyers said that with traditional TV losing viewers and reach, they prefer buying their digital video ...
Read more: Clients Prefer to Buy OTT Ads From Digital Vendors
ABC News has suspended veteran correspondent David Wright over comments he made to a Project Veritas staffer while Wright was covering the New Hampshire primary for ABC. The network said when Wright returns, he will be taken off the political beat. Project Veritas is a right-leaning group that ...