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Programmatic software company Telaria said it is using data from Translation Enterprises to create audience based segments based on contemporary culture. The arrangement will allow advertisers to target messages to respective consumers based on consumers’ preferences in music, sports, fashion and ...

The rush of ad supported streaming services being snapped up by big media companies isn’t necessarily good news for marketers and media buyers. In a new survey by Advertiser Perceptions, brands and buyers said that with traditional TV losing viewers and reach, they prefer buying their digital video ...

ABC News has suspended veteran correspondent David Wright over comments he made to a Project Veritas staffer while Wright was covering the New Hampshire primary for ABC. The network said when Wright returns, he will be taken off the political beat. Project Veritas is a right-leaning group that ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

WVBA Press

Excellence in Broadcasting

Upcoming Dates

5 Nov
General Election Day
Date 11.05.2024