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OpenAP, formed by media companies to standardize and simplify data-based targeting advertising, has named an advisory board of media buyers and advertisers. The board will help the company as it introduces new buying mechanisms designed to move the TV ad business beyond the traditional age and sex ...
Read more: OpenAP Creates Advisory Board to Guide Ad Company
New York State Attorney General Letitia James this week has ordered Dr. Sherrill Sellman to stop marketing colloidal silver products as a coronavirus cure, both on her Web site and on the Jim Bakker Show. The state last week issued a cease and desist letter to televangelist Jim Bakker telling him ...
Read more: NY's James Orders End to Bakker Show Coronavirus Treatment Marketing
CBS has cancelled its live upfront presentation at Carnegie Hall in May out of coronavirus concern. The network will instead unveil its 2020-2021 primetime lineup and highlights from CBS Entertainment, CBS News, CBS Sports and CBS All Access in a video upfront special posted to digital platforms on ...
Read more: CBS Cancels Upfront Presentation at Carnegie Hall