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NBCUniversal is joining Fox, Turner and Viacom—the founders of the Open AP targeted advertising consortium—to standardize and simplify advanced advertising in premium video. In addition to NBCU joining and licensing data assets to OpenAP, the four companies have agreed to jointly develop new ...

The response of small and midsized cable operators to broadcaster proposals to double their audience reach can be summed up in two words: No way. That came in reply comments to the FCC by the American Cable Association, which says is both ill-conceived and unlawful. The National Association of ...

Litepanels: Gemini 2x1 Soft Panel Litepanels will showcase Gemini, the industry's most accurate and versatile 2x1 soft panel. Gemini eliminates the need for color correction by offering full-spectrum white light that’s perfect for lighting talent and rendering exceptional color. Lighting ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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