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There was a collective cry of despair across the internet last week when Fox cancelled its fan-favorite show Brooklyn Nine-Nine, which is about to finish its fifth season. But all hope was not lost — a day later, NBC announced that it would pick up the series for a 13-episode sixth season. Even ...

Continuing its three-year crusade to make TV advertising more valuable, Turner announced that it would create plans that will include viewing on linear, digital and social platforms. “How we create plan and buy media must reflect how people actually consume content today,” said Donna Speciale, ...

New Metrics And Brand Safety are just two issues that media buyers who control billions of ad dollars say will be considered before their old-fashioned negotiations determine which networks will be winners and losers in the upfront. Several of the buyers think better measurement could help TV, but ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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