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Sinclair Media Networks has launched a new marketing initiative to help media agencies relieve stress during upfront negotiations. The onsite experiential program, called “Sinclair Has Your Back,” offers buyers and planners chair massages at a pop-up spa. Spa guests receive a scratch and win game ...
Read more: Sinclair Media Networks Launches Marketing Initiative to Help Agencies Relieve Stress
A British regulator approved 21st Century Fox’s proposed acquisition of Sky as the bidding war between Fox and Comcast over the European satellite broadcaster escalated. With the approval of the U.K. Secretary of State for Digital, Culture, Media and Sports, Fox said in a statement that all ...
Read more: 21st Century Fox Gets OK from Regulator to Buy Sky
The House Appropriations Committee has approved full funding for the Corporation of Public Broadcasting of $445 million of fiscal year 2021, plus another $20 million for interconnection and other technical services. CPB, which distributes federal funding for noncommercial TV and radio, is forward ...