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Advertisers will be able use the Nielsen-branded audience segments they’re accustomed to using when purchasing inventory on Snapchat’s ad buying platform. The integration of Nielsen data and Snapchat’s platform deepens the relationship Nielsen—which dominates the TV ratings business--has with the ...

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers ...

WASHINGTON, D.C., JULY 18, 2018 – Known in the industry for his work on high-profile TV documentaries and wildlife shows, Nicholas Donnelly’s experience as a cinematographer has also afforded him the ability to recognize the best audio products to suit the requirements of his shoots. The DP has ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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