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"A recent study by 4C highlighted the challenges and opportunities for TV buyers. In the study, 48% of marketers surveyed said that the inability to plan media buys seamlessly between platforms, publishers and networks was their biggest obstacle." -Aaron Goldman, 4C The line between TV and digital ...

Univision Communications is laying off about 6% of its staff of 4,000 people as its revenue and earnings failed to meet projections. In a statement, Univision said it has completed a company-wide strategic review. “We are implementing a plan to rejuvenate and re-energize the company with a ...

Shareholders of the Walt Disney Co. on Friday voted to issue new shares of the company’s stock in order to acquire assets of 21 Century Fox. The company said 99% of shareholders voted yes. 21st Century Fox shareholders also approved the transaction, valued at $71 billion. The deal would give ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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