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Viewing of digital video continues to rise and some advertisers are taking advantage of the increase in available inventory. SpotX reports that for the week of March 19, there was a 16% increase in video ad inventory, compared to the prior week. As a result of the increase in viewing over-the-top ...
Read more: Digital Video Posts More Gains During Virus Crisis
The national television advertising business was strong in February, before the Coronavirus crisis gripped the country. According to new data from Standard Media Index, national TV spending rose 4.2% in February from a year ago, with broadcast up 6.1% and cable gaining 2.8%. Spending in scatter was ...
Read more: National TV Ad Spending Grew 4.2% in February: SMI
President Donald Trump's reelection campaign has told TV stations to stop running and ad from Priorities USA (PUSA) Action Fund, a Democratic Super PAC, or their licenses could be at risk. Priorities USA chairman Guy Cecil tweeted that the cease-and-desist letter about its ad was a big boon to his ...