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Total TV usage was up 18% for the week of March 16 compared to the previous week, according to new figures from Nielsen. TV viewing has been soaring as people are urged to stay indoors in order to prevent the spread of the coronavirus. Viewing among teens (12- to 17-year-olds) was up 43%, Nielsen ...
National television ad revenue will drop 13% this year, hurt by the coronavirus crisis, according to a newly revised forecast from Magna Global, a huge media buyer. Including digital ad sales slightly improves the picture for broadcasters, Magna said. For 2021, Magna expects national TV ad revenue ...
Read more: Magna Forecasts 13% Drop in National TV Ad Spending
National Association of Broadcasters president Gordon Smith said that while advertising has been drying up, the cost of remaining on the air and being first informers in the time of coronavirus has not, meaning his industry faces a crisis as well.
In an interview for Westwood One's ...
Read more: NAB's Smith: Virus Puts Broadcasters on Crisis Footing