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National television ad revenue will drop 13% this year, hurt by the coronavirus crisis, according to a newly revised forecast from Magna Global, a huge media buyer. Including digital ad sales slightly improves the picture for broadcasters, Magna said. For 2021, Magna expects national TV ad revenue ...
Read more: Magna Forecasts 13% Drop in National TV Ad Spending
National Association of Broadcasters president Gordon Smith said that while advertising has been drying up, the cost of remaining on the air and being first informers in the time of coronavirus has not, meaning his industry faces a crisis as well.
In an interview for Westwood One's ...
Read more: NAB's Smith: Virus Puts Broadcasters on Crisis Footing
The CW shared spring premiere dates, which sees season two of In the Dark debut April 16 and DC’s Stargirl premiere May 19. Perry Mattfeld stars in In the Dark. She plays Murphy, a messy 20-something who struggles with love, alcohol and blindness. CBS Television Studios and Warner Bros. Television, ...
Read more: The CW Shares Start Dates for ‘In the Dark’ and ‘DC’s Stargirl’