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Media agency Magna sees 2018 as a year in which U.S. ad revenues will reach an all-time high, surpassing $200 billion, despite a drop in television spending. In its latest forecast, Magna sees national TV ad spending falling 2% to $41.9 billion from $42.3 billion in 2017 and a peak of $43.3 billion ...

Dish Media Sales has signed an agreement expanding its relationship with Nielsen, which will provide digital measurement for Sling TV and data segments to enable Sling and Dish TV to offer addressable investor to advertisers. Dish Media sales will use Nielsen Digital Ad Ratings to measure campaigns ...

Mediaproxy, the leading provider of software-based IP broadcast solutions, has announced that Premier Media has implemented Mediaproxy's LogServer compliance logging and monitoring platform to produce detailed reports on the quality and performance of three SDI-based channels. Owned by Premier ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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