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With Nielsen adding out-of-home viewing to its ratings for ballgames, ESPN and other TV networks are able to charge advertisers for fans watching in bars, health clubs and offices. During the summer, Nielsen conducted a survey to get a better idea of where people watch games when they’re not at ...
Read more: Nielsen Finds Out of Home Sports Viewing in Many Places
NEW YORK--(BUSINESS WIRE)-- TVB, the not-for-profit trade association of America’s local broadcast television industry, today announced the winners of this year’s TVB Excellence Awards and TVB NEXT Awards at Forward 2018 – Local Broadcast Television’s Annual Conference in New York City. The ...
Top Tech Session: The State of UHD and HDR: Five Things Everyone Should Know At the NAB Show New York, on Wednesday, Oct. 17, at 2:45 p.m., SMPTE’s Director of Standards Development, Thomas Bause Mason, will present on UHD and HDR content. UHD and HDR are appearing all over the big-box stores that ...