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Nielsen reported lower third quarter earnings as its troubled buy unit offset gains at its TV measurement business. Earlier this year, Nielsen announced that it was undergoing a strategic review that could lead to the sale of the Buy unit or a transaction involving the entire company. Nielsen’s net ...
SpotX said it has made a deal to connect its clients to the Syncbak’s ad serving system, enabling dynamic ad insertion in live over-the-top broadcasts. The Syncbak system will also use SpotX’s programmatic technology “At Syncbak, we want to help local broadcasters monetize and make their content ...
Read more: SpotX Connects with Syncbak For Dynamic OTT Ad Insertion
Jim Bell, veteran producer at NBC, has moved to The Tonight Show Starring Jimmy Fallon. He will be executive-in-charge and showrunner on the program, which is struggling against CBS late-night entry The Late Show With Stephen Colbert. Bell has spent 27 years at NBC, much of it running Today, which ...