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New York — Attempting to rethink the way it connects advertising with its viewers, Turner Networks is exploring the creation of five-minute-long branded “origin stories” that would run in the middle of a program. The concept was cooked up by Turner Ignite, the branded content studio set up last ...

New York — “It’s kind of a BS term,” said Haile Owusu, discussing his “data scientist” title at Turner Networks at a morning TV Data Summit panel Wednesday. Owusu largely had his tongue in cheek. “There’s a challenge in combining these data sets to tell a coherent picture of a [viewer],” said ...

Health and entertainment lifestyle channel Z Living will shut down its linear channel in the U.S. on Jan. 31 to focus mainly on digital offerings, a spokesperson for the network told Multichannel News. Z Living is owned by Mumbai, India-based media conglomerate Zee Entertainment. Rajeev Kheror, who ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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Excellence in Broadcasting

Upcoming Dates

3 Mar
NAB/LLC - Washington DC
Date 03.03.2025 4:00 am - 03.05.2025 5:00 am
26 Apr
WVBA Excellence In Broadcasting Awards Banquet
04.26.2025 4:00 am - 5:00 am

Charleston Marriott