Press Archive
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President Donald Trump took a gentle swipe at FCC chair Ajit Pai Wednesday (Nov. 15) during a White House ceremony celebrating Diwali, the Hindu festival of lights. The President said he was "grateful to have numerous Americans of Indian and Southeast Asian heritage in critical roles in my ...
Read more: Trump Tweaks Pai Over Decision President Didn't Like
Programmatic platform Tremor Video DSP said it renewed its exclusive arrangement to use TV data from Alphonso to help advertisers retarget viewers on digital devices. The new deal will allow Tremor to launch its TV retargeting system in Canada. “Our three-year partnership with Alphonso allows ...
Read more: Tremor Video Renews TV Retargeting Deal With Alphonso
Nielsen Thursday said that users of its Nielsen Media Impact tool will be able to incorporate radio as the plan and optimize national and local advertising campaigns. Using data from Nielsen’s National Regional Database, advertisers will be able to better understand the value of radio in their ...
Read more: Radio Added to Nielsen Media Impact Cross-Platform Planning