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Pac-12 Networks, the sports media production arm of the prestigious Pac-12 Conference, is on a mission to transform the sports fan experience – reaching more viewers, at more locations, and on more devices. Their new approach takes advantage of AWS cloud technologies, including AWS Elemental Media ...
Read more: Pac-12 Conference Upgrades Sports Video Experience Using AWS
B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers ...
Read more: Food Network Gives ‘Holiday Baking Championship’ TV’s Biggest Promo Push
The FCC has hit the pause button on the 28 GHz spectrum auction until Monday (Nov. 26) for the long Thanksgiving Day holiday weekend-plus. After 14 rounds, the bidding stands at $145,136,710 for 2,367 provisional licenses--ones where the bidder would win the spectrum if the auction closed after the ...