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WHY THIS MATTERS: Kids are streaming and gaming, cutting into ratings and revenue for children’s programmers, which are fighting back with more digital content. When SpongeBob SquarePants first appeared on Nickelodeon in 1999, kids didn’t have YouTube to watch. They couldn’t stream Hulu or check ...

Season Three of The Last Kingdom begins on Netflix Monday, Nov. 19. King Alfred’s plan to unite the kingdoms of England is jeopardized by attacks from those pesky Danes. Alexander Dreymon plays Danish warrior Uhtred. “The season starts off with him in a very peaceful place,” Dreymon said, “which is ...

Netflix may be at the top of the video food chain at the moment, but Liberty Media CEO Greg Maffei warned that the subscription video-on-demand pioneer has created an environment of ever-increasing content budgets that may not be sustainable for long. Maffei has been skeptical of the enormous ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

WVBA Press

Excellence in Broadcasting

Upcoming Dates

3 Mar
NAB/LLC - Washington DC
Date 03.03.2025 4:00 am - 03.05.2025 5:00 am
26 Apr
WVBA Excellence In Broadcasting Awards Banquet
04.26.2025 4:00 am - 5:00 am

Charleston Marriott