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American are spending nearly 8 billion hours per month consuming content on connected devices, according to a new report from Nielsen. Though connected TV use is substantial, traditional TV consumption is four times as big. Nevertheless, streaming video being watched on connected devices is ...
Read more: Nielsen Puts Connected-TV Use at 8 Billion Hours Per Month
Tribune Broadcasting said it reached a new carriage and retransmission consent agreement with Altice USA. The agreement covers Tribune’s local TV stations as well its cable channel WGN America. Financial terms were not disclosed. Tribune had agreed to be acquired by Sinclair Broadcast Group, but ...
Read more: Altice Reaches New Carriage Deal with Tribune Broadcasting
With over-the-top becoming the shiny new thing catching advertisers' eyes, the Video Advertising Bureau issued a new report that argues that OTT advertising is most effective in combination with traditional linear TV. The VAB notes that more people are streaming video these days, with 90% of adults ...
Read more: VAB Says OTT Ads Work Best Combined With Linear TV