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Tribune Broadcasting said it reached a new carriage and retransmission consent agreement with Altice USA. The agreement covers Tribune’s local TV stations as well its cable channel WGN America. Financial terms were not disclosed. Tribune had agreed to be acquired by Sinclair Broadcast Group, but ...
Read more: Altice Reaches New Carriage Deal with Tribune Broadcasting
With over-the-top becoming the shiny new thing catching advertisers' eyes, the Video Advertising Bureau issued a new report that argues that OTT advertising is most effective in combination with traditional linear TV. The VAB notes that more people are streaming video these days, with 90% of adults ...
Read more: VAB Says OTT Ads Work Best Combined With Linear TV
Nielsen said the pilot of its U.S. dynamic ad insertion systems is expanding with the addition of cable programmer A+E Networks and MediaTek, which provides technology that’s in 50% of smart TVs. CBS was Nielsen’s original partner in the trial of the system, which used Gracenote Video Automatic ...
Read more: A+E Joins Nielsen Test of Linear Dynamic Ad Insertion