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The number of consumers getting their video programming from over-the-top subscriptions only will grow over the next five year to more than 15.5 million subscribers by 2024, according to a new report from Concentric, a simulation software company. Driving the growth of OTT will be live sports and ...
Read more: OTT-Only Subs Could Reach 15.5M Homes by 2024: Report
Connected TV ad impressions grew to 44% of all video impressions served by Extreme Reach in the fourth quarter of 2018 from 15% a year ago, a 193% jump, according to a new report. The share of 30-second ads delivered by Extreme Reach’s AdBridge continued to grow. In the first quarter, 30-second ...
Nielsen said that after acquiring Sorenson Media, it is launching Nielsen Advanced Video Advertising, an initiative that will at first focus on delivering addressable advertising to smart TVs. With many companies now providing bits and pieces of the data and technology needed to deliver addressable ...
Read more: Sorenson Acquisition Boosts Nielsen’s Addressable Ad Biz