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Comscore said that CNN is the first TV company to offer Comscore Campaign Ratings to its advertising clients. Comscore Campaign Ratings, which had been in beta testing since last September with the likes of A+E Networks, AMC and Dish Network, provides media buyers and seller with unduplicated ...
Read more: CNN Offering Comscore’s Campaign Ratings to Clients
The shakeup at AT&T’s WarnerMedia unit continued Friday as Turner president David Levy said he would be leaving the company after more than three decades. Levy’s move comes a day after HBO CEO Richard Plepler announced that he was also leaving the company and two days after the Justice ...
Read more: More WarnerMedia Turmoil With Levy Leaving Turner
The E.W. Scripps Co. reported higher fourth quarter profits as revenue were boosted by station acquisitions and political advertising. Net income jumped $21.979 million, or 27 cents a share, from $4.972 million or 9 cents a share a year ago. Revenue rose 41% to $368 million. The company took an ...