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Programmatic software provider dataxu is introducing its TotalTV Marketplace, which makes advanced TV inventory available to advertisers looking to target audiences on a one-to-one basis across channels and platforms. “With the industry’s concerns around declining viewership, it often gets lost in ...

VideoAmp said it has been granted four patents covering important aspects of advanced advertising. The patents are related to VideoAmp technology for unifying linear TV and digital marketing, including placing advertising using cross-screen data, targeting TV advertising based on consumer online ...

TVision, which measures the attention paid to TV shows and advertising, said AMC Networks will be using its data to help identify the best programming to reach engaged audiences and maximize campaign performance. "With TVision’s platform, we are able to identify how viewers are engaging with our ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

WVBA Press

Excellence in Broadcasting

Upcoming Dates

3 Mar
NAB/LLC - Washington DC
Date 03.03.2025 4:00 am - 03.05.2025 5:00 am
26 Apr
WVBA Excellence In Broadcasting Awards Banquet
04.26.2025 4:00 am - 5:00 am

Charleston Marriott