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The Media Rating Council has accredited Nielsen’s Television Audience Measurement Service in Mexico,. Marketing the first time the MRC has accredited a TV measurement system outside of the U.S. “While we are thrilled to be able to say that Nielsen is the first MRC accredited solution outside of the ...

A+E Networks said it is launching a new initiative aimed at luring small and mid-sized advertising clients to TV by offering strategic targeting and performance guarantees. A+E began offering to guarantee outcomes on some of its ad campaigns before last year’s upfront. The new initiative, dubbed ...

The C-Band Alliance has tapped a veteran government affairs exec to lead its advocacy in Washington. Peter Pitsch has been named head of government and advocacy affairs, succeeding Preston Padden, who stepped down earlier this month. Pitsch most recently had been associate general counsel for Intel ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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