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Station group owner Tegna said it is using data and analytics from Alphonso to measure the effectiveness of local and over-the-top linear TV ad campaigns. The companies said the Alphonso Local service measure how linear campaign connect to online and offline business results, including website ...

FCC chair Ajit Pai assured Congress this week that the FCC continues to investigate the selling by wireless carriers of geolocation data to third parties, and said any suggestion otherwise is not true. That came in testimony Wednesday (April 3) at an FCC budget hearing in the House Appropriations ...

Marketing and media software provider dataxu said it named Ed Montes as president and general manager of its TotalTV business. Montes had been president of solutions and chief revenue officer at dataxu. TotalTV is dataxu’s converged TV package which enables audience-based planning, targeting buying ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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