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There will be a lot of expensive content on The Walt Disney Co.’s new Disney+ streaming service, but the company decided to keep the price to main street consumers at a low $6.99 a month, despite worries on Wall Street about lower profits. “We just feel that Disney is loved by so many millions of ...
Content on the new Disney+ app will range from Star Wars to The Simpsons and include 25 new original series and 10 movies produced specifically for the streaming service. Kevin Mayer, the executive in charge of Disney’s Direct-to-Consumer and International division, speaking at Disney’s Investor ...
Read more: Disney+ Will Highlight Brands That Make Up New Service
So massive is HBO drama Game of Thrones that it may seem like the final season could flourish with House Stark dimwit Hodor overseeing the promotion. But HBO’s marketing team has been hustling, crafting a unique and many-faceted campaign to make the most of the fantasy drama’s swan song. The ...
Read more: HBO Gets Creative With ‘Game of Thrones’ Marketing