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Data analytics company 605 said it formed a strategic relationship with Research Measurement Technologies that will help it measure the contextual impact of TV advertising. The audience engagement and targeting capabilities from RMT will also help 605 optimize audience targeting and improve ...

Video advertising and monetization platform SpotX and audience-based sales platform Clypd said they integrated their platforms to let advertisers more efficiently buy commercials across linear TV and over-the-top. Discovery and Fox are among the first media companies to use the new combined ...

The Justice Department is providing some thoughts on what it sees as the scope, effect and implications of the Clarifying Lawful Overseas Use of Data (CLOUD) Act, which passed a year ago this month. That comes in a just-released White Paper, "Promoting Public Safety, Privacy, and the Rule of Law ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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