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At recent industry events I’ve heard a similar theme - advertisers are asking for guaranteed business outcomes for their TV ad spend. On its surface, this might not seem unfair. Smart media sellers are accountable to their clients, and they work hard to help them achieve their marketing goals. If ...

SAN FRANCISCO, Friday, April 26, 2019 - Tubular Labs, the world leader in digital video measurement and sponsored video intelligence, today announced Viacom, Ellen Digital Network and Corus Entertainment have joined the Global Video Measurement Alliance (GVMA) to establish new digital video ...

Fox Corp. has tapped a Trump Administration official to head up federal public policy.  Abigail Slater, who will be senior VP policy and strategy, had been special assistant to the President for technology, telecommunications and cybersecurity, advising National Economic Counsel President ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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