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Comcast CEO Brian Roberts said that the company’s upcoming direct-to-consumer product will be positioned to gain scale quickly and leverage the company’s programming assets, advertising technology and millions of customer relationships. Comcast was slow to embrace streaming, but speaking on the ...

NBCUniversal Owned Television Stations is making a bigger bet on the NBC Responds/Telemundo Responde units that win back cash for viewers who feel they’ve been ripped off. Telemundo station WTMO Orlando launched a Responde consumer investigative unit April 11, and KTDO El Paso will launch one in ...

Season three of The Handmaid’s Tale begins on Hulu June 5. Three episodes debut that day, with ten to follow. The drama is based on the Margaret Atwood novel of the same name. It won the Emmy for top drama in 2017. Season three is driven by June’s resistance to the dystopian regime of Gilead and ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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