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SpotX said it appointed Jeanne Leasure as VP of people, a new position. Leasure, most recently head of the human resources department at Boa Technology, will oversee global human resources, training, career development, recruiting and employee experience at SpotX, which plans to add 100 new ...
Programmatic platform Tremor Video DSP is getting into the private marketplace business by working with RhythmOne, which offers a controlled supply of ad inventory in premium content. The move follows the $176 million purchase in February of RhythmOne by Taptica, which also owns Tremor Video DSP. ...
Read more: Tremor Video DSP, RhythmOne Team for Private Marketplaces
PadSquad, which helps TV networks and brands create digital promotion content, is guaranteeing it can meet campaign goals within 45 days. PadSquad enables marketers to take more of their promotion activity in-house. Its software produces digital promotional content and can handle campaign ...
Read more: PadSquad Offers Guarantee Campaigns Will Work Quickly