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Following the withdrawal of AT&T from the OpenAP targeted advertising consortium, the remaining partners unveiled OpenAP 2.0. While the original OpenAP offered standardized audience segments, OpenAP 2.0 also provides a centralized premium video marketplace and automated workflow for buying ...

Comcast reported higher first-quarter earnings and its cable and NBCUniversal units posted gains. First net income increased 14% to $3.553 billion, or 77 cents per share, up from $3.118 billion, or 66 cents a share a year ago. Revenue rose 17.9% to $26.859 billion, reflecting Comcast’s acquisition ...

Marshall Hites, senior VP, marketing and creative services at Tribune Broadcasting, will receive Promax’s Lifetime Achievement Award at the association’s annual Station Summit in Las Vegas on June 20. Hites was given the award by the broadcast marketing, promotion and design group for overseeing ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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