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Spending on data-enabled TV advertising is expected to reach a 40% share of total TV advertising in 2020, according to a new study commissioned by Comcast’s Blockgraph initiative. The study of 150 advertisers and agencies conducted by Advertiser Perceptions found that advertisers said that 20% of ...
Read more: 40% of TV Ad Spending to Be Data-Driven By 2020: Survey
NBC got top spot in Wednesday ratings, the season starter for American Ninja Warrior pacing NBC to a 0.9 in viewers 18-49, per the Nielsen overnights, and a 4 share. In second was Fox at 0.8/4. American Ninja Warrior did a 1.0 from 8 to 10 p.m., down from its 1.2 opener a year ago, and the premiere ...
Read more: Primetime Ratings: NBC Wins as ‘American Ninja Warrior’ Returns
The White House Office of Science and Technology Policy (OSTP) has issued two new reports to inform its push for more government spectrum for 5G. The reports are Research and Development Priorities for American Leadership in Wireless Communications and Emerging Technologies and their Expected ...