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WASHINGTON, D.C. – Every three years, local TV stations are required to elect either “retransmission consent” or mandatory “must-carry” of their broadcast signal on pay-TV systems. Under the Federal Communications Commission’s current rules, broadcasters must provide notice of these elections to each cable system and satellite provider via certified mail every three years.

The 2019-2020 election cycle is expected to generate $6 billion in political advertising spending, according to a new report from Kantar. Broadcasters are expected to attract $3.2 billion in political ad spending, with cable picking up $1.2 billion. Digital media is expected to get a 20% share of ...

Americans spent more time consuming media during the first quarter, but watched less video, according to a new report from Nielsen. Nielsen, in its Total Audience Report, attributes the drop in viewing to 2019 being a non-Olympic year and notes that while traditional live TV watching continues to ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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