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In a shakeup of what was once Turner’s ad sales division, former Turner International head Gerhard Zeiler has been named interim president of the ad sales operation at AT&T's WarnerMedia unit. In addition to WarnerMedia ad sales president Donna Speciale, whose departure was reported earlier ...

Broadcasting & Cable's Kent Gibbons and Michael Malone discuss the summer of soccer, Ann Curry chasing the cure and other live series, reboot strategy shifts, Elizabeth Holmes as TV star, and more.

The top TV show for ad viewability in June was Reef Break, according to new data from TVision. Viewability is defined the opportunity to view commercials during a programming because someone was in the room while the ads were playing. Reef Break, on ABC was the top show on broadcast with an 88.1% ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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