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WVBA Excellence 1040x250 2024

NBCUniversal said it completed its upfront with record volume. NBCU CEO Steve Burke said volume on all of the company’s platforms grew 10% to $7 billion. NBCU sold the Olympics for the first time during the upfront. Without the Tokyo 2020 gains, upfront volume was up 3% Prices were up 9% on a ...

The powerful pull of Discovery’s Shark Week has attracted several new marketing partners, including the Association of Volleyball Professionals, DJ Jauz, Pintril, The Ritz-Carlton Fort Lauderdale, Tarte and USA Swimming. They join returning partners Southwest Airlines, Great Clips, Pledgling, ...

Executives representing noncommercial TV stations and PBS have met with FCC Media Bureau officials in person and by phone in the past two months to press their case for exempting noncom stations from simulcasting requirements in the transition to next-gen (ATSC 3.0) TV transmissions, according to ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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