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Direct-to-consumer brands--digital-first marketers--have spent $2.3 billion on television advertising so far this year, according to a new report from iSpot.TV. The DTC brands have become prime targets for network ad sales teams because many have become big buyers of TV time. Most of these brands ...

Video ad management platform Beachfront is making moves to strengthen the service the demand side of its business provides to media buyers and advertisers. The company has hired David Clutter, most recently VP of national strategic agency and programmatic partnerships at PlaceIQ, as its first head ...

Pure Leaf iced tea is sponsoring a sweepstakes in which fans can win tickets to the sold out BravoCon. Pure Leaf is an apt sponsor for Bravo because its stars frequently use expressions like “spill the tea” when they want to share juicy pieces of gossip. Fans can enter the sweepstakes by following ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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