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Gray Television said it renewed and expanded its relationship with Comscore. Under the new agreement, Comscore will provide local TV currency data for selling advertising in 83 of the 93 markets where Gray runs stations. The footprint of those stations represents about 19% of all U.S. TV ...
The International Telecommunications Union has recommended adopting ATSC 3.0 as its digital broadcast standard.
The U.S.-backed standard allows broadcasters to deliver 4K video to mobile devices, deliver interactive advertising and alerts and much more. Related: Amplifying the ...
Add the major network affiliate associations to the list of those supporting the National Association of Broadcasters petition to the FCC to clarify its "clarification" of political ad reporting rules, an FCC action they called a failure on all counts.
Related: FCC Clarifies Political Ad ...
Read more: Network Affils: FCC Political Ad 'Clarification' Is Failure on All Counts