Hybrid radio is poised to become a critical component of radio stations' overall digital strategy. To address this topic, the 2014 Radio Show will feature a Super Session presented by NAB Labs titled "Hybrid Radio – What's In It for You?," to be held September 11 at 11:00 a.m. The Radio Show, held September 10-12 in Indianapolis, is produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB).