The 2015 Radio Show will feature a must attend General Session on programmatic advertising on Wednesday, September 30 from 4:00-5:30PM entitled “Unlocking Programmatic’s Potential.” The session will include a three-part discussion, presented by Prohaska Consulting CEO Matt Prohaska, on how radio sellers, buyers and technology companies can best leverage programmatic advertising strategies in today’s marketplace. The Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB,) takes place September 30-October 2 in Atlanta.