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Broadcasting & Cable Archive

The big bundle keeps getting smaller in the average American home. According to Research Intelligencer, a division of digital publishing company MediaPost, the average number of TV channels received by U.S. households declined 6.4% last year, from 191.8 in 2018 to 179.5 in 2019. This is a ...

Movement to streaming skinny bundles and other OTT services continues to decrease the channel selection in the average home

The big bundle keeps getting smaller in the average American home.

According to Research Intelligencer, a division of digital publishing company MediaPost, the average number of TV channels received by U.S. households declined 6.4% last year, from 191.8 in 2018 to 179.5 in 2019.

This is a continuing trend, of course, as more and more households “cord shave” to more economical pay TV programming bundles, switch to skinny-bundle virtual MVPD options like Hulu + Live TV, YouTube TV and fuboTV, or cut the chord all together, and rely on on-demand streaming services like Netflix and Disney Plus.

As the Research Intelligencer graphic above shows, the decrease in channels received creates a corresponding increase in the percentage of channels “tuned” into by the average home. In other words, people are still watching basically the same number of channels, they just have access to less of them.

In 2019, the percentage of channels tuned into increased for the first time in a decade, according to a Research Intelligencer analysis using Nielsen data, rising from 6.6% in 2018 to 6.8% in 2019. 


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About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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